A client calls. The question is asked: "How do I stop a nameless someone from selling products using my trademark?" Or "how do I stop another nameless someone from infringing on my exclusive patent rights?" The traditional answer was—"take them to court" (if you can even get jurisdiction over them). Investigate (for months) the source of the post. Navigate (for years) in the U.S. and international courts. Then, hope against hope that the costs of enforcement will balance against the legal fees and expenses. And with ever-increasing commerce via the Internet, the need for efficient and cost-effective IP and brand enforcement is only more pronounced.