John O'Malley of Volpe Koenig. Courtesy photo How to Assist Clients in Selecting a Trademark
For many businesses trademarks are are their most valuable and important piece of intellectual property. As such, it is a vital component for businesses and requires detailed consideration and due diligence to ensure that the mark is both strong and immediately protectable.
June 27, 2022 at 01:30 PM
11 minute read
A distinctive trademark in a competitive marketplace can often be one of a company's most valuable assets. This is because it does not only indicate the source of a good or service, but it also differentiates that good or service(s) from that of other competitors. Separate and apart from its value as a source indicator, trademarks can also be used as collateral to secure loans and can also form the basis of corporate acquisition strategies.
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