Maram T. Salaheldin of Clark Hill. Courtesy photo In Planning Your ESG Playbook: Don't Overlook Your Blindside
A strategy often adopted to propel an organization forward (e.g., by attracting customers or investors), ESG can create negative repercussions for an organization if the blindside is not identified and managed.
August 24, 2022 at 01:16 PM
7 minute read
In the world of American football, a well-known concept is the "blindside"—i.e., the area out of the quarterback's range of vision. When quarterbacks turn to look to throw the ball (a crucial moment in the team's offensive strategy), their backs turn away from the other side of the offensive line, leaving them exposed to attack should any defensive players break through the line. Knowing this risk, football teams typically designate a player or players to protect the quarterback's blindside. If the team fails to protect the blindside, this can lead to the quarterback being tackled, ending the play or even turning the ball over to the other team and giving them a chance to gain points. This stalling (or even undoing) of a team's progress due to failing to account for the blindside is not just relevant on the football field, though; it's directly relevant to organizations' strategies for implementing environmental, social, and governance (ESG) programs.
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