It's been almost two decades since global leaders first examined the role of environmental, social and governance (ESG) value drivers in asset management and financial research. Their research confirmed "who cares wins," a tagline that has held true as consumers continue to demonstrate more belief-driven behavior. But for many years, ESG was not in the mainstream. The Financial Times cited data from Pimco that found ESG was mentioned in fewer than 1% of earnings calls between 2005 to 2018. Today, it reports that "investing within an ESG framework is now the fastest-growing segment of the asset management industry."