Law firms have begun to open for business in the Metaverse, raising questions as to how the Rules of Professional Conduct will apply in this new, entirely virtual context. This two-part article addresses the fundamental ethical norms lawyers must consider when practicing in the Metaverse, primarily through the lens of the Model Rules of Professional Conduct, and suggests areas of possible change for this new environment. In Part I, we focused on the lawyer-client relationship. Here, in Part II, we discuss how existing ethical rules may apply to law firms and associations in the Metaverse, as well as concerns raised by the advertising of legal services.