Hi folks—I started this article with the headline of "Are you kidding me?" because I have noticed that many of you are forgetting to monitor things that are out there about you that can negatively affect your public practice image. I am seeing these things, both on and off the internet—so of course, others are too—and guess what—they can all be easily fixed. It is incumbent on you to make sure everything that you can control about your personal brand is done. You must be proactive and act.