This article is the first in a series on “The Impact of Media on Litigation.”

Understanding the impact of media coverage on your client’s matter, as well as having the ability to respond on their behalf to its effects, is critical to being a successful lawyer today. “Media” includes specific outlets like newspapers, television, radio, podcasts, cable television series and social media. But a definition of media should also include broader concepts like brand value and reputation for both clients and their industries.