Many times, when people are in need of legal help or searching for a lawyer, they consider only whether or not that attorney concentrates his or her work in the specific area of the law that they need, be it divorce, real estate, estate planning, etc. As such, some attorneys feel as if the fact that they advertise that they perform that kind of work, that is sufficient to demonstrate their ability and credentials. However, I believe there is much, much more to it than that.