Many of us in the trade secrets bar have long been proponents of enhanced trade secrets management. Especially with the enactment of the Defend Trade Secrets Act in 2016, the growing number of trade secrets cases being filed, the recognized increasing value of trade secrets in the eyes of businesses, and various new entrants to the market for managing and protecting trade secrets via technology (e.g., Tangibly) or insurance (e.g., Crown Jewel Insurance), it is easy to think that this message is getting through to businesses. In the last five to 10 years, several published studies from various sources showed abysmal rates for trade secrets management in companies globally. For example, a 2017 Baker & McKenzie study of more than 400 companies globally showed that only one third of companies, even large multinational companies, had taken comprehensive measures to protect trade secrets. And a 2019 study from Winston & Strawn of over 110 companies showed even more abysmal results, with less than 4% having formal trade secret protection policies and procedures. Surely, more than seven years later, things must have improved, right? Nope.