Beer sales are at a 25-year low and the downturn shows no signs of recovery. As consumers explore alternatives, beverages infused with hemp-derived delta-9 tetrahydrocannabinol have emerged as crossover products attracting both the canna-curious and those seeking an alternative to alcohol with no morning-after side effects. These beverages can be enjoyed socially without the stigma associated with combusting dry flower or vaporizing distillate or liquid cannabis resin. It is estimated that one billion dollars in cannabis beverages were sold in 2022; projections for 2030 are approximately $3.9 billion.