Joshua M. Peck, principal of Joshua Peck Legal Communications. Courtesy photo 11 Random Thoughts From My First (Gulp) 30 Years of Legal PR, Part 1
I've worked in-house, as well as in the outhouse (seemingly), in PR firms and in my solo practice. Let's see if I can boil down my experiences to 11 useful or at least mildly interesting events and thoughts for the PR audience, some of them so obvious they are often ignored.
May 14, 2024 at 10:00 AM
10 minute read
Law Firm Marketing and Business Development
In July 1994, I left behind my previous careers in print journalism (Gannett Newspapers), politics (Hamilton Fish III, D-New York), and government (the New York state Senate) to take my first job in legal public relations. My Big Boss: the extremely and deservedly famous PR icon, Howard J. Rubenstein (1932-2020). Howard represented The New York Yankees, Rupert Murdoch, then-developer Donald Trump, many politicians, and most of New York's premier hospitals and universities. And … quite a few BigLaw firms, before anyone called them that. My first clients: two firms that no longer exist—Bower & Gardner (a health care boutique, now gone) and Rosenman Colin (now the New York office of Chicago's Katten). Rubenstein gave me other things to do, too, but I gravitated to lawyers, because a) they were smart; b) many of them were sarcastic, like me; and c) their firms, to my delight, seemed to make real news every single day. I never would have guessed that I would spend the rest of my professional life doing oublic relations for the august members of the bar, but I've enjoyed almost every second of it.
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Who Got The Work
Michael G. Bongiorno, Andrew Scott Dulberg and Elizabeth E. Driscoll from Wilmer Cutler Pickering Hale and Dorr have stepped in to represent Symbotic Inc., an A.I.-enabled technology platform that focuses on increasing supply chain efficiency, and other defendants in a pending shareholder derivative lawsuit. The case, filed Oct. 2 in Massachusetts District Court by the Brown Law Firm on behalf of Stephen Austen, accuses certain officers and directors of misleading investors in regard to Symbotic's potential for margin growth by failing to disclose that the company was not equipped to timely deploy its systems or manage expenses through project delays. The case, assigned to U.S. District Judge Nathaniel M. Gorton, is 1:24-cv-12522, Austen v. Cohen et al.
Who Got The Work
Edmund Polubinski and Marie Killmond of Davis Polk & Wardwell have entered appearances for data platform software development company MongoDB and other defendants in a pending shareholder derivative lawsuit. The action, filed Oct. 7 in New York Southern District Court by the Brown Law Firm, accuses the company's directors and/or officers of falsely expressing confidence in the company’s restructuring of its sales incentive plan and downplaying the severity of decreases in its upfront commitments. The case is 1:24-cv-07594, Roy v. Ittycheria et al.
Who Got The Work
Amy O. Bruchs and Kurt F. Ellison of Michael Best & Friedrich have entered appearances for Epic Systems Corp. in a pending employment discrimination lawsuit. The suit was filed Sept. 7 in Wisconsin Western District Court by Levine Eisberner LLC and Siri & Glimstad on behalf of a project manager who claims that he was wrongfully terminated after applying for a religious exemption to the defendant's COVID-19 vaccine mandate. The case, assigned to U.S. Magistrate Judge Anita Marie Boor, is 3:24-cv-00630, Secker, Nathan v. Epic Systems Corporation.
Who Got The Work
David X. Sullivan, Thomas J. Finn and Gregory A. Hall from McCarter & English have entered appearances for Sunrun Installation Services in a pending civil rights lawsuit. The complaint was filed Sept. 4 in Connecticut District Court by attorney Robert M. Berke on behalf of former employee George Edward Steins, who was arrested and charged with employing an unregistered home improvement salesperson. The complaint alleges that had Sunrun informed the Connecticut Department of Consumer Protection that the plaintiff's employment had ended in 2017 and that he no longer held Sunrun's home improvement contractor license, he would not have been hit with charges, which were dismissed in May 2024. The case, assigned to U.S. District Judge Jeffrey A. Meyer, is 3:24-cv-01423, Steins v. Sunrun, Inc. et al.
Who Got The Work
Greenberg Traurig shareholder Joshua L. Raskin has entered an appearance for boohoo.com UK Ltd. in a pending patent infringement lawsuit. The suit, filed Sept. 3 in Texas Eastern District Court by Rozier Hardt McDonough on behalf of Alto Dynamics, asserts five patents related to an online shopping platform. The case, assigned to U.S. District Judge Rodney Gilstrap, is 2:24-cv-00719, Alto Dynamics, LLC v. boohoo.com UK Limited.
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