Joshua M. Peck, principal of Joshua Peck Legal Communications. Courtesy photo 11 Random Thoughts From My First (Gulp) 30 Years of Legal PR, Part 1
I've worked in-house, as well as in the outhouse (seemingly), in PR firms and in my solo practice. Let's see if I can boil down my experiences to 11 useful or at least mildly interesting events and thoughts for the PR audience, some of them so obvious they are often ignored.
May 14, 2024 at 10:00 AM
10 minute read
In July 1994, I left behind my previous careers in print journalism (Gannett Newspapers), politics (Hamilton Fish III, D-New York), and government (the New York state Senate) to take my first job in legal public relations. My Big Boss: the extremely and deservedly famous PR icon, Howard J. Rubenstein (1932-2020). Howard represented The New York Yankees, Rupert Murdoch, then-developer Donald Trump, many politicians, and most of New York's premier hospitals and universities. And … quite a few BigLaw firms, before anyone called them that. My first clients: two firms that no longer exist—Bower & Gardner (a health care boutique, now gone) and Rosenman Colin (now the New York office of Chicago's Katten). Rubenstein gave me other things to do, too, but I gravitated to lawyers, because a) they were smart; b) many of them were sarcastic, like me; and c) their firms, to my delight, seemed to make real news every single day. I never would have guessed that I would spend the rest of my professional life doing oublic relations for the august members of the bar, but I've enjoyed almost every second of it.
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