Kaden Jacobs, left, and Dave Poston, right, of Poston Communications. Courtesy photos Communications Strategies for Legal Associations and Nonprofits
Whether it's a state bar association facing public scrutiny over a controversial disciplinary decision or a nonprofit legal aid organization raising awareness about critical access to justice issues, each case requires a well-crafted communications strategy to avoid a public relations (PR) disaster and ensure a reputational win.
July 01, 2024 at 10:29 AM
6 minute read
From the public information officer of the Pennsylvania Bar Association to the marketing director of a legal nonprofit, communications strategies are imperative for success in the legal industry. In a place where public perception, media relations and crisis management converge, these professionals often balance issues that can significantly impact their organizations' reputations and effectiveness. Whether it's a state bar association facing public scrutiny over a controversial disciplinary decision or a nonprofit legal aid organization raising awareness about critical access to justice issues, each case requires a well-crafted communications strategy to avoid a public relations (PR) disaster and ensure a reputational win.
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