Shannon Duffy Lombardo of Saul Ewing. Courtesy photo Thought Leadership: An Underutilized Tool in an Impactful Business Development Strategy
With all the benefits of thought leadership, why aren't more attorneys leaning into writing or speaking as a business development and branding tool?
August 09, 2024 at 11:29 AM
6 minute read
Thought leadership can be an effective way to showcase your capabilities to a curated audience and build your brand in a specific service area or industry. Bylined articles, tip sheets, blog entries, and speaking engagements can also provide mentorship opportunities for less experienced attorneys to collaborate with a more seasoned attorney and build their credentialing in a legal specialty area. With all the benefits of thought leadership, why aren't more attorneys leaning into writing or speaking as a business development and branding tool? Time, for some (that's an article for a different day … ). For many others, it's the "where do I start" conundrum.
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