Thought leadership can be an effective way to showcase your capabilities to a curated audience and build your brand in a specific service area or industry. Bylined articles, tip sheets, blog entries, and speaking engagements can also provide mentorship opportunities for less experienced attorneys to collaborate with a more seasoned attorney and build their credentialing in a legal specialty area. With all the benefits of thought leadership, why aren't more attorneys leaning into writing or speaking as a business development and branding tool? Time, for some (that's an article for a different day … ). For many others, it's the "where do I start" conundrum.