Want to Be a Rainmaker? Master Balancing Business Development and Thought Leadership
Rainmakers take action on this understanding by consistently and intelligently investing time in both business development and thought leadership.
August 22, 2024 at 11:44 AM
7 minute read
Law Firm Marketing and Business DevelopmentFor associates and newly minted partners alike, the journey to rainmaker can seem as easy as scaling Mount Everest in the dark, without a light, equipment, or a Sherpa. While there's an abundance of information today about how to become a rainmaker (and, for that matter, how to climb Mount Everest), actually doing so is difficult. There's a reason there are so few rainmakers among so many attorneys in private practice.
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