L-R: Jennifer O'Donnell, of Segal McCambridge, Peter Johnson, of Law Practice Consultants, Elle Walch, of Holland & Knight, and Adrien Maines of Promova. Courtesy photos Behavioral Data Is Driving Revenue Roles in Law Firms
While the goal is to create a firm where revenue generation is a collective effort, misaligning talent or neglecting proper coaching can significantly waste time and resources. To truly maximize potential, it's crucial to place individuals in roles that suit their strengths and provide them with the targeted support they need to excel.
September 27, 2024 at 09:50 AM
4 minute read
In the dynamic landscape of modern law firms, the pursuit of growth is the constant driver. This was highlighted at the Legal Marketing Association Southeast Regional Conference, which was held on Sept. 11-13, in Charlotte, North Carolina. Traditional strategies, such as networking events and public relations initiatives, have long been staples of business development. However, the increasing complexity of the legal industry demands a more precise approach to stay competitive, refine training and coaching strategies, maximize time spent on business development, and meet clients' evolving needs.
While the goal is to create a firm where revenue generation is a collective effort, misaligning talent or neglecting proper coaching can significantly waste time and resources. To truly maximize potential, it's crucial to place individuals in roles that suit their strengths and provide them with the targeted support they need to excel. This strategic approach not only enhances individual performance but also drives overall firm growth and efficiency.
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