It is that time of year: football flourishes, the flavor of pumpkin permeates, leaves fall, and a slate of scary fare arises for Halloween. From daunting decorations to community trails of terror and haunted houses, some people fully embrace this holiday. However, not everyone likes to be scared. And you know what should not be scary, ever? Marketing. Yet, in all my years of working with attorneys, I am still surprised at what can panic such professionals. Sometimes, all it takes is a well worded unsolicited communication to shake the most stoic of solicitors. So, for you, my friends, here are a few things to look out for when you receive communications like that, when you should take action, and when you can discard them with delight.