This time of year is all about the numbers: eight nights of Hanukkah, the feast of the seven fishes, three wise men, eight tiny reindeer, etc. Numbers hold great significance in holiday traditions, and those traditions are cherished rituals for people and their families.

My gift to you this year is one you will give yourself: starting a tradition from which you can benefit all year round (I would suggest monthly), and, unlike other things you will unwrap this holiday season, I am pretty sure it is something you do not already have: statistical reports on visitors to your website.