When it comes to knowing exactly what would make life complete, not everyone is as fortunate as little Ralphie from "A Christmas Story" who, when asked what would cement his holiday happiness, spouted, "an official Red Ryder carbine-action 200-shot range-model air rifle."
As marketers approach 2009 wondering what would make our lives happier and jobs easier, we need only to turn to colleagues for ideas and tips on toys – er – tools in business development. While some come at no cost to the firm and others, a greater investment, all have made a difference in the lives of those who spend their days helping attorneys make rain.
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