What is the biggest sea change for retailing and franchising? We can learn a lot from research conducted in shopping malls and restaurants about new trends. Restaurants in particular are a useful barometer because the industry is the largest private sector employer. We can develop some theories through research on how the credit crisis will interplay with the changing demographics in our society. Businesses that address these trends will survive and perhaps prosper through the credit market storm, buoyed by new customer expectations.
Trends in the Credit Markets
Capital is still available from banks, and private equity is still investing, but now the underwriting process is more stringent. Lenders continue to look at historical performance while equity investors look toward future performance in making investment decisions.
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