The potential stakes associated with clean coal technology are evidenced by the intensity of the media campaigns launched by various interested parties. On one side, there is the American Coalition for Clean Coal Electricity, whose members include various industrial concerns, producing ads that emphasize that coal-fired power plants provide 50 percent of the electricity consumed in the United States, and thus clean coal technology is the key to addressing climate change without disastrous economic consequences. On the other side, you have the “Reality Coalition,” whose members include various environmental groups, challenging the viability of clean coal through a satirical ad where a salesman sprays a “clean coal” product through a suburban home leaving all its occupants covered in soot.
TV-friendly rhetoric aside, it is clear that the potential of clean coal technology has captured the attention of lawmakers and regulators in Washington, D.C., Harrisburg and other states. Pennsylvania in particular, with its long history as a “coal state,” is attempting to become a leader in the commercial deployment of technology that captures the CO2 emissions from coal-fired power plants and permanently stores the emissions in below-ground geologic formations.
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