Innovation is far more than an academic pursuit of technological advances. It is a business endeavor that, when successful, provides the competitive edge that feeds the bottom line. IP rights can transform the fruits of innovation into long-lasting commercial assets, allowing businesses to parlay an innovation’s first-to-market competitive edge into a robust and sustained commercial advantage.
IP rights are most valuable when they are strategically aligned with defined business objectives. When they are not, they may have marginal value at best and may even represent wasted resources and missed opportunities. Deliberate alignment of IP and business strategies is therefore fundamental to creating valuable IP assets that maximize the return on innovation investments (innovation’s ROI).
A Right to Exclude
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