In its newest, flower-filled ad campaign, the Toyota Prius is touted as “harmony between man, nature and machine.”

But when it comes to intellectual property, harmony is the last word to describe the Prius. The iconic eco-friendly car, beloved by celebrities like Leonardo DiCaprio, Cameron Diaz and Julia Roberts, is at the center of a bruising patent fight on multiple fronts.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]