Whenever I want to know which firms are getting more work from corporate clients and why, I turn to my friend Marcie Borgal Shunk, a principal of the highly respected BTI Consulting Group. Each year, Shunk’s revered team of researchers interviews 250 general counsel and associate general counsel of Fortune 1000 companies.
BTI’s findings as to who is getting corporate work and why are always eye-opening and instructive for any lawyer wishing to do more work for corporations. For me this year, the findings, shared by Shunk at a recent Delaware Valley Law Firm Marketing Group program are especially edifying because they do indeed provide a real road map for law firms today on how to succeed at getting these kinds of clients.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
