A federal court judge has ruled that a community bank with branches in Delaware and Chester counties may not go through with a name change because it would have created a confusion with another local bank’s use of a similar term that had already been trademarked.
In granting a preliminary injunction against New Century Bank’s efforts to change its name to Customers 1st Bank, U.S. District Court Judge for the Eastern District of Pennsylvania Joel H. Slomsky ruled that the phrase “Customer First,” already trademarked by neighboring Alliance Bank, was entitled to a presumption of being “valid and protectable.” Further, allowing New Century to change its name, Slomsky wrote, would have created a likelihood of confusion.
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