PHILADELPHIA – If there has been only one result from the shift in how law firms have conducted marketing and business development initiatives in the past two years, it’s that general counsel’s lunch calendars have become increasingly crowded.
The shift that began before the recession and was only exacerbated during it was the move from a branding and marketing focus within law firms to one much more intent on business development. That has lawyers looking to get closer to their clients both in an effort to keep the work they already have and find new sources of business from familiar places.
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