Over the past few years, firms have begun to recognize the importance and value of investing in their talent and training their lawyers in how to effectively attract and win new clients. The skill set involved in this career-long exercise is not found in most law school curriculums or law firms. What follows is a case for lawyers to consider when weighing their career goals and their current skill set for developing their own client base.
If you are swimming in profitable clients and lucrative work with no end in sight, this article is not for you. If new clients flock to you wherever you go, no need to read any further. However, if this does not describe you, read on.
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