The legal profession is undergoing a transformation in the way legal services are obtained and delivered. Technology is partly responsible for this change: The rise of Web-based applications has increased the opportunity for attorneys to interact with clients online, but has also introduced new, business-savvy competitors into the legal space. Economic recession is also partly responsible: Consumers cannot afford the high cost of traditional legal services, and are looking for alternatives.
The key issue is a fundamental shift in consumer preference, which demands a corresponding shift in customer service. Because clients have changed the way they obtain legal services, lawyers must change the way they deliver legal services.
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