Considering the popularity of Facebook and its ilk, it’s abundantly clear that companies need a granular understanding of how employees are using social media in business and personally. Earlier this month, Aparna Dave, counsel in the intellectual property section at Wells Fargo, and Marc Greenberg, professor and co-director of the intellectual property law program at Golden Gate University School of Law, gave a nuanced presentation on how companies (and their lawyers) can balance employees’ personal use with corporate policy at ALM’s “Social Media: Risk and Rewards” conference in San Francisco. Law Technology News’ editor-in-chief, Monica Bay, moderated the discussion, “Social Media: The Ever Changing Medium in 2011.”
Social media is word-of-mouth on steroids — and a double-edged sword, with great opportunities but also hazards, the panel warned. Creating a social media strategy is critical to companies because Web content is discoverable, permanent, searchable and easily shared — immediately available to hundreds of millions with the click of a mouse.
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