A new report by an advocacy group founded by the U.S. Chamber of Commerce shows that plaintiffs lawyers are increasingly using online marketing to connect with potential clients. The Feb. 29 report, sponsored by the U.S. Chamber Institute for Legal Reform, shows how attorneys use Google keyword advertising, Facebook, Twitter and, in some cases, marketing websites disguised as resource websites to attract clients.
But the report, called “The Plaintiffs’ Bar Goes Digital, An Analysis of the Digital Marketing Efforts of Plaintiffs’ Attorneys and Litigation Firms,” found that many of the efforts by plaintiffs lawyers have become less transparent in an attempt to capture potential clients’ information. The study cites the use of search engine optimization to lead people to sites that portray themselves as support sites or forums, but actually have ties to firms.
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