I have reviewed tens of thousands of law firm Web bios during my career. Setting aside the diminution in my visual acuity as a result of that activity, my overwhelming, consensus reaction can be aptly characterized by one word: “meh.” While there are some outliers on both ends of the spectrum, the vast majority are unremarkable and seemingly interchangeable.
My guess is that the readers of this column do not regard themselves as unremarkable. After all, you likely excelled in school and have worked very hard to make yourself an outstanding lawyer. I trust that you don’t tell prospective clients that you “are about as good as everyone else”; rather, you accentuate how you differ from the rest. So, why would you use a Web bio that is virtually indistinguishable from others?
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