Have you seen the Broadway show Gypsy? Remember the song the strippers sang titled, “You Gotta Have a Gimmick”? Believe me they were onto something.
With thousands of great lawyers in this area, how does one stand out in the crowd? Let’s face it: You and all your colleagues in the bar can start to look alike. You received the same training in speaking, researching and advocating in law school. So what will differentiate you from the competition? The answer is a personal brand.
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