Since going public in 2004, Google Inc., operator of the world’s most popular search engine, has built a strong position in the Internet search market. Annually, Google generates billions of dollars in revenue by selling online advertising services. Google presently controls approximately 66 percent of the U.S. Internet search market, and more than 80 percent of the European market.
Microsoft’s Bing accounts for approximately 15 percent of Internet searches, with Yahoo at 14 percent. Google’s steady innovative rise in market share, however, has not gone without criticism from some quarters as Google acquires monopoly power. The old adage certainly applies that the good news is you have achieved a dominant market share. The bad news is you are now under investigation for having achieved a dominant market share.
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