The New Jersey Franchise Practices Act prohibits termination or non-renewal of a defined franchise except for “good cause,” which is defined by the failure of a franchisee to perform the material obligations of the franchise agreement. Because the act basically requires material breach for termination or non-renewal, many of the disputes in franchise cases under the act challenge the existence of a “franchise” as defined by the act. In the recent case of McPeak v. S-L Distribution, 2012 U.S. Dist. LEXIS 17983 (D. NJ), the district court determined that Joseph A. McPeak failed to plead facts sufficient to establish that S-L granted a trademark license necessary to sustain a cause of action under the act.

Pursuant to a 2006 distributorship agreement, McPeak was granted an exclusive right to sell and distribute certain products within a geographic region of Southern New Jersey. The agreement disclaimed the existence of a franchise or a “marketing system” and characterized McPeak as an independent contractor. The agreement prohibited the conduct of business under the defendant’s name or under the trade name or trademarks of any of the products, absent written consent. The agreement required McPeak to use best efforts to sell products, comply with the standard operating guidelines, develop new accounts and to establish and maintain the good will of the products.

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