The 2012 ABA Legal Technology Report indicates that 95 percent of lawyers have a presence on the professional-oriented social media site LinkedIn, while 22 percent maintain a presence on Twitter. Many law firms also maintain Facebook pages, blogs and enhanced websites to attract clients without spending precious marketing dollars.
Social media presents great opportunities for attorneys, allowing them a widespread, inexpensive platform to exhibit their areas of practice and expertise. In particular, blogs provide a large marketing demographic, enhanced client interaction and visibility and timely feedback. Social media is an effective tool to facilitate reputation and relationships timeless concepts of business development.
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