There are hundreds of articles providing advice on how to market your law practice successfully. Heck, I have written a barrel full of them. The key for any lawyer is to find out what works for them — whether it is an activity, a mindset, or an exercise (and I don’t mean cardio). I always tell lawyers: only go outside your comfort zone by 10 percent. You have to do things that are authentic to you and sit right in your stomach.
So here is a handy “beach-friendly” list of what works for some of my top multimillion-dollar rainmakers. See if any resonate with you.
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