It’s the season when everyone is reflecting about the past year and looking ahead striving to fulfill well-intentioned New Year’s resolutions. Law firms, like any other businesses, want to learn from the challenges of 2013 and move forward to achieve greater success in 2014. But keeping our resolutions is often harder than we expect. As we become busy after the holidays meeting our day-to-day obligations, we often push strategic efforts to the side. Small firms need to be nimble and adapt quickly to thrive in an increasingly competitive legal market where larger firms are merging to offer global footprints, marshalling armies of lawyers and paralegals to handle massive matters, and offering limitless practice areas. Here are some straightforward resolutions that can help a small law firm manage smarter for continued success in 2014.

Concentrate on What 
You Do Well

The trend in 2013—one that is likely to continue going forward—was for large firms to grow even larger. Through mergers and lateral acquisitions, megafirms can offer clients national and international platforms and a smorgasbord of services. In contrast, small firms do not have the resources or breadth of expertise to do everything. The strength of small firms is in providing cost-effective personal service in discrete niches where they have deep expertise. Clients are more likely to consider a small firm if the firm has a reputation for excellence in particular areas.

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