Commercial litigators have long bemoaned the episodic nature of their practice—and used it, dare I say, as a crutch or rationale for not engaging in active business development. While they may not know when or where their next case is coming from, there are definite steps they can take to ensure the case does come their way.
I reached out to some of my colleagues who are among the best in the business and they concurred with my premise. And, happily for you, my loyal readers, they were more than happy to provide some of their “best tips” on how litigators can grow their book of business on a regular basis. So, to no more excuses and without further adieu:
Know How to Sell the Firm’s Capabilities
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