The U.S. Supreme Court’s unanimous decision in Lexmark International v. Static Control Components, 134 S. Ct. 1377 (March 25, 2014), is noteworthy for resolving a split among the circuit courts. In doing so, the court’s decision effectively broadens the class of plaintiffs that can bring claims for false advertising under the Lanham Act.

Beyond this, the decision is also a substantial step in the court’s ongoing adjustment of standing doctrine. In short, the Lexmark decision begins to dismantle the judge-made doctrine of prudential standing in favor of more straightforward statutory interpretation. Nevertheless, the opinion relies heavily on judge-made common law for its interpretation of the Lanham Act’s scope. Ultimately, the central role of the judiciary under the act cannot be abandoned.

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