Most law firms now manage blogs or “blawgs” relating to their practice of law. These blogs not only help drive traffic to firms’ websites, but they also provide for a more casual venue to discuss current legal topics and promote the knowledge and experience of individual attorneys. As a young attorney, you may have already been asked to start writing for your firm’s blog. If you have not, you may wish to consider doing so. When written properly, blogging is easy, requires minimal effort and helps strengthen your professional reputation. It also shows senior attorneys that you are willing to participate in firm marketing efforts.
Before diving in, first reference your marketing department’s procedure for writing blog entries. For example, your firm may have a defined review process that includes practice group leaders or marketing personnel. Once you know the procedure, utilize the following tips for your next blog entry.
Know Your Audience
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