While the market for personal injury referrals is and has always been competitive, the key to maintaining a steady flow of referred cases or attracting new ones lies not only in a firm’s reputation for success, but also in keeping up appearances with referral lawyers, several attorneys said.
Relationship-building with referral lawyers is essential for repeat business. One aspect of maintaining those relationships is realizing that referral business operates on a two-way street, according to Feldman Shepherd Wohlgelernter Tanner Weinstock & Dodig partner Mark W. Tanner.
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