Lawyers representing clients in personal injury claims face numerous ethical pitfalls every time they look for, evaluate, accept and handle a new case. Nonetheless, honesty, common sense and a solid understanding of the Rules of Professional Conduct should protect most of us from making mistakes.
Finding the Case
Your practice type typically dictates how you find your cases. In my practice, almost all of my cases come from referrals from other lawyers, prior clients and current clients. For other firms, advertising is responsible for the bulk of new business. Common forms of advertising include television, firm websites, social media, radio, billboards and print media. Advertising often provides great exposure to potential clients. The Rules of Professional Conduct, of course, permit advertising via Rule 7.2. So, if the case does not find you through a referral or word-of-mouth, how can you actively look for new cases under the rules?
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