January is the time of year when we make annual resolutions and focus on making the new year better than the last. Most firms, regardless of size, have detailed plans for improving in 2015, since from the business perspective, well-planned resolutions yield prosperous results. As small and diverse firms see rising competition from majority firms that are now willing to take on modest matters or less profit in order to get a higher volume of assignments, it is even more important to market effectively and promote the small firm’s capabilities to continue to remain competitive.
Keeping ahead of the pack and distinguishing yourself from the competition has always played a major role in any small firm’s marketing plan. Where small firms usually do not have one person full-time to handle business development and marketing, larger firms typically have entire marketing and business development departments that work together to promote the firm externally and also have the internal resources to prepare attorneys for the public limelight.
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