In many law firms, senior partners with well-known practices and reputations can overshadow the business development efforts of younger partners and associates. Their reputations can loom extremely large. This can cause younger lawyers great frustration in jumpstarting their own marketing efforts. However, there are easy tried-and-true ways for a junior lawyer to slowly, yet predictably, get out of the shadow of a senior lawyer and develop his or her own reputation and client roster. Here are some ideas:
1. Pick an area of law you intend to specialize in because you love it and there is a need for it. Then, go deep and start credentialing yourself by engaging in these activities:
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