The goal of content marketing is to raise your visibility with the people who matter—the people who make legal services buying decisions and those (like the media) who influence them. Let’s say that you used the steps in my last column, published Feb. 27 in The Legal, “Find the Right Content Opportunities, Forget About the Rest,” to identify a real content opportunity. You wrote and published an insightful article, blog or client alert on a hot topic.
Now what?
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