My clients know that I love the phrase “four bangs for the buck.” For decades I have been preaching that every expenditure of non-billable marketing time spent writing an article or preparing a speech should be repurposed at least four times to get maximum exposure and reap the most possible opportunities. Now I am here to say that my new expression should be 13 bangs for the buck.
What exactly do I mean? Let’s use as an example the speech you just gave to a local trade association last week. Watch out: Here come the bangs.
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