Real-time marketing (RTM) is a term of art for a type of marketing that many attorneys have been utilizing for more than 20 years. It is a way to respond instantly to consumer legal questions, events and trends. While RTM can be part of a law firm’s strategic marketing efforts, it is often more reactive than proactive because real-time marketing reacts instantly. The main objective of RTM is to communicate with a law firm’s target audience directly, which often means communicating with them online.
RTM Is a Smart Tactic for Attorneys
Legal services are needs-based, not wants-based. Consumers of legal services usually need a lawyer and don’t necessarily want one. As a result, there are certain practice areas that will benefit from RTM more than others.
RTM Opportunities for Lawyers
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