Recently, I attended a lunchtime retreat offered by DillonMarcus, Executive Retreats on “How to Create Loyal, Loving Fans for Life,” which I heartily recommend you attend. The speakers were Evan Marcus and Tom Burgoyne, otherwise known as the Phillie Phanatic’s “best friends” for the past 26 years. Together they have written a soon-to-be-published book that has a working title of “Pheel the Love.”
Their message and their mission is simple. Love your clients. Love the people who work for you. It is a message that must be shared with law firms in these somewhat harsh, competitive times of 2016. As Marcus and Burgoyne said, “The stats are clear: Law firms who are able to create loyal, loving fans (otherwise known as clients), outperform those that don’t by almost 2-1.”
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