Reinventing yourself after retirement takes a lot of thought and advance planning. It takes courage and creativity. It also takes a lot of sweat and tears, regrets and rejuvenation. All of this I have written about over the last many months.
What I have not written about, because I was too busy trying to figure it out myself, was what to do with the finished product once you have completed it. I am talking about marketing. Getting the word out. Branding the newest version of you so it will be recognizable to the general public.
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