Imagine a coach yelling at a team of basketball players, barking orders to improve their performance. The problem, however, is that the team has never played against another team or even kept score of how many baskets they’ve made within a set period of time. They can try their best to keep making what seems like more baskets, but if no one keeps score or measures the players against other teams, how will they know if they are really improving?

It’s an absurd scenario for sports, but it’s an apt metaphor for our energy reduction efforts. For decades, government and environmental leaders have urged individuals and organizations to reduce their energy consumption and carbon footprint. While many people and businesses have made efforts to reduce their energy usage and carbon emissions, few people actually track or compare their usage and emissions to other people. Essentially, most people have been measuring improvement based on effort, without keeping score.

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