Last year, I read a post on LinkedIn titled, “Why Don’t Law Schools Teach the #1 Factor for Success?” It was authored by Cole Silver, director of client relations at Blank Rome, and a perusal of his profile revealed a wealth of solid, crucial advice for lawyers on how to thrive regardless of layoffs, mergers and firm closures. Because marketing is a huge stumbling block for lawyers I coach, I asked Silver for an interview.
Silver’s role at Blank Rome was created to drive revenue, coach and train lawyers on how to acquire and retain clients, bring the client’s voice, interests, goals, fears, wants, needs to the firm and bring more business disciplines and analytics to the firm. Silver has a unique perspective having served in-house as general counsel for more than 25 years.
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